diff --git a/README.md b/README.md
index 3f4ae72..940d7ea 100644
--- a/README.md
+++ b/README.md
@@ -23,7 +23,7 @@
 
 _You can also follow me (Brent Thorne) on [twitter](twitter.com/brentthorne18) for upcoming features which may not be released on github._
 
-# Why posterdown
+## Why posterdown
 
 As a graduate student, I found that it is almost a rite of passage to take early research and analysis and generate a conference poster allowing for critical feedback. This is also important for facilitating meeting the people in your field at poster sessions at academic meetings. I have also noticed that while many of my fellow graduate students use R and are getting their feet wet with RMarkdown :blush:, we always had to go back to using MS Powerpoint or Keynote or Adobe Illustrator for generating conference posters :unamused:. Posterdown was created as a proof-of-concept (to myself) that it is possible to make a beautiful poster using open source reproducible code.